Herbal Healing.

As fun as it is to have carte blanche on a project, it’s just as much if not more satisfying to partner with a client that has a clear vision with detailed prompts. I worked closely with the founder/owner of Adder Apothecary to craft a logo to achieve two goals: 1.) gracefully incorporate the snake from the brand’s name and 2.) subtly allude to the core business of herbal remedies without veering into well-trodden floral motifs. The mark needed to be refined and minimal, yet retain a certain softness.